I find that most of the agents who have negative thoughts or have heard negative stories about Ugly Yellow Signs probably have a good reason for their response. But it is my experience that they just don't understand the Ugly Yellow Sign Strategies. Most of the comments I read are simply untrue. Most of the fodder on the net talks about one strategy and it usually is implemented in the wrong way. I have tested over 5000 UYS and developed about a dozen different strategies that have had great results. I'm not looking to pick on anyone but for example this comment I read on active rain: probably have a good reason for their response. But it is my experience that they just don't really understand the
"Bad thing this time of year is that I compete with political signs"
The truth is Ugly Yellow Signs don't really compete with political signs. In fact my signs tend to last longer on the street when there are a bunch of political sign around it and my response stayed the same. My experience is that the street cleaners tend to leave them alone during the political season.
Some real estate agents think that Ugly Yellow Signs leave a bad impression to there clients. Ugly Yellow Signs are not to be used as a branding device but more as a lead generating device. The recent net banter about ugly yellow signs is simply comming from the wrong mindset. Yes, they do work and work well, not just because they get attention but having the right system in place to take full advatage of their benefit. Sellers want there home sold period, and if real estate agents understand the proper use of ugly yellow signs there are very few sellers if any that would reject the idea.
Again more evidence of the misconception of Ugly Yellow Signs. I have recently read in some of the real estate agent forums that some agents think the idea of the Ugly Yellow Signs are damaging to their image or brand. Ugly Yellow Signs are not about branding unless you want to disclose your marketing strategies to your clients to show some of the guerilla marketing strategies that you employ. For example I am the Ugly Yellow Sign agent in my area, everyone else who tries to do it are looked at as copycats. I have clients choose me because of my unorthadox techniques so I am known for them.
I have taken several of my Ugly Yellow Sign Strategies and have applied them to the fitness business for trainers that I mentor in marketing. Ugly Yellow Signs are a low cost Guerilla Marketing Strategy that works in multiple business types.
For sale by owners who try the Ugly Yellow Sign Stategy tend to throw up their hands in frustration when they don't get the results they hear about or hope for, and soon abandon the Ugly Yellow Sign strategy. This is because they don't really understand the concept of Ugly Yellow Signs. This lack of understanding comes from the not knowing about marketing in general and advertising as a component of makerting.
I have had increadable success using Ugly Yellow Signs. However most of the techniques that are shown on the net aren't very succesful, such as the "Zero Down Payment". I know that is a By Referral Only control, but I have destroyed it with every campaign I have designed.
I have tested literally thousands of ugly yellow signs now. I see other real estate agents and By Referral Only (BRO) students in my area that are using ugly yellow signs as well and they are simply done wrong. I can tell by the 800 number and the writing style how long they are using the strategy and when they give up.